My career spans the intersection of strategic marketing and revenue growth, shaped by an unconventional foundation as a former professional ballet dancer – which instilled both disciplined execution and creative problem-solving.

As a strategist: my 20 years in advertising, media, and tech have taught me that the best strategic plans live in execution. In my current role leading strategic alliances, I'm constantly translating complex priorities into clear roadmaps that different teams can actually follow.

As a transformation driver, I'm comfortable with the uncomfortable. My background across Europe and the Americas gave me this knack for stepping into unknown situations and defining a vision, driven by customers outcomes. I love bringing together the disparate pieces – product, engineering, insights, marketing, sales, CX – and getting everyone moving in the same direction.

As a storyteller, I believe the right narrative changes everything. At Microsoft, I created "The Download," which wasn't just another marketing program – it reimagined branded entertainment and repositioned Microsoft in the digital media landscape. That's the power of finding the story that connects what your company offers with what your audience actually needs.

My leadership philosophy centers on intellectual curiosity, synthesis the scattered pieces into something coherent to tell a story that makes people want to come along for the ride and nd building high-performance teams that deliver exceptional results.

I aim to solve the right problems.