Marketing executive with extensive international experience driving transformative business outcomes through strategic leadership and experiential innovation. Proven track record of translating cutting-edge AI and marketing insights into compelling programming that resonates with C-suite stakeholders, while artfully combining creative vision with cultural adaptability to build powerful brands for Fortune 500 companies. Adept at connecting technological advances with business objectives to create executive experiences that challenge traditional thinking and accelerate digital transformation.

Collaborative strategist who skillfully navigates complex organizations, combining big-picture vision with meticulous execution to implement high-impact thought leadership initiatives. Demonstrated success in leading cross-functional teams that consistently exceed KPIs while adapting to rapidly evolving market conditions. Known for remaining cool under pressure, creatively solving problems, and fostering strategic partnerships that drive measurable business growth. Passionate about cultivating innovation environments where emerging technologies address critical business challenges while strengthening executive engagement.

EXPERIENCE 

Director of Partnerships: Strategic Alliances and Hyperscalers | Lumen Technologies

Los Angeles | 2025 – present

Visionary leader responsible for shaping and executing Lumen's strategy for engaging with hyperscale cloud providers and strategic technology partners. My focus is on building mutually beneficial alliances that drive significant revenue growth and market differentiation.

  • Strategic Partnership Leadership: Building and empowering a team to identify, develop, and manage strategic alliances with major cloud platforms and critical technology partners.

  • Executive Engagement: Cultivating and maintaining strong relationships with C-level executives both internally and at partner organizations to ensure strategic alignment, drive executive sponsorship, and facilitate high-level negotiations.

  • Internal Partnership & Alignment: Fostering deep collaborative relationships with product, marketing, CX/PX, operations, engineering and sales teams within Lumen to ensure seamless integration of partner solutions, effective joint selling strategies, and successful customer outcomes.

  • GTM Strategy & Execution: Optimizing partner engagement models and sales processes to accelerate joint go-to-market success and deliver exceptional results.

  • Impactful Customer Engagement: Transforming Lumen's storytelling to prioritize customer needs and perspectives, leading to greater resonance and impact within the technology ecosystem.

  • Governance and Performance Management: Implementing robust rhythm-of-business practices, including comprehensive 360° monthly reviews, strategic quarterly business reviews and shared accountability frameworks to ensure operational excellence and goal attainment.

Consultant & Fractional CMO
Los Angeles | 2023 – present

Strategy consultant & advisor for start-ups and high growth brands across Entertainment, B2B, retail and non-profit industries. Factional CMO at Hollywood Ballet, a female founded ballet company, managing operations, partnerships, and experiential.

Marketing Director, Americas | Microsoft Advertising 
Los Angeles | 2018 – 2023

Built and developed a high-performing and diverse marketing organization that scaled the Microsoft Advertising portfolio beyond $10B. Drove cohesive cross-functional alignment across Sales, PR, Analytics, Research, Creative, and Engineering to accelerate the development of innovative, multi-platform solutions. As a critical member of the leadership team, championed strategic transformation initiatives to maximize organizational effectiveness, while ensuring meticulous execution of business plans and maintaining exceptional fiscal discipline with less than 1% budget variance across global operations.

  • Spearheaded Microsoft's first global branded content series, The Download transforming brand perception and achieving unprecedented engagement (1M+ total views, 40K per episode). This initiative secured Microsoft Ads' position in premium industry conversations at Cannes Lions 2022 and earned the 2021 Industry Innovator Award.

  • Orchestrated comprehensive omni-channel growth strategy that delivered exceptional ROI (1:20) through strategic campaigns spanning brand, content, account based marketing, and events, while pioneering innovative partnerships and go-to-market execution.

  • Revitalized corporate communications by eliminating technical jargon, resulting in 50% longer content engagement. Simultaneously led social media transformation that quadrupled Instagram following and generated 500% higher engagement.

  • Launched the Innovation Lab, creating a global platform for marketing employee ideation that yielded three breakthrough programs with 10x ROI, including a pioneering TikTok series targeting small businesses.

  • Championed diversity and inclusion through active leadership in Employee Resource Groups, particularly Women at Microsoft and Jews at Microsoft, where I served as both educator and board member. Created impactful educational programming reaching 400+ employees, while developing comprehensive resources on Jewish identity to support management and staff in fostering an inclusive workplace and combating antisemitism.

Senior Marketing Manager, US West Region | Microsoft Advertising

Los Angeles | 2015 - 2018 

Transformed regional marketing strategy and operations by streamlining collaboration between sales, operations, and marketing teams—boosting efficiency by 40% while maintaining perfect budget control.

  • Elevated brand visibility as a thought leadership speaker at high-profile industry events, delivering compelling keynotes on AI and emerging technologies that directly increased demand generation. 

  • Developed and executed an innovative client engagement strategy, creating targeted industry-specific experiences for retail, travel, CPG, entertainment, and automotive sectors. This approach was adopted company-wide and generated a 10x return on investment within 90 days through strategic onboarding and growth initiatives.

  • Established the foundational structure for the team as the first incumbent, providing mentorship and successfully integrating a vendor network to support organizational needs.

Trade Marketing Manager | Microsoft Advertising
Abu Dhabi | 2011 –2015

Launched the marketing function across the Central Eastern Europe, Middle East, and Africa regions, directly driving double-digit revenue expansion. 

  • Innovated a comprehensive partner marketing framework that generated 30% YoY revenue growth through streamlined go-to-market execution.

  • Orchestrated strategic brand experiences via targeted cross-channel initiatives, including Dubai Lynx and the IAB, leading to successful product launches.

  • Masterminded three signature annual partner summits, uniting hundreds of stakeholders from over 25 countries and achieving exceptional 93% satisfaction ratings, demonstrably impacting revenue performance.

Senior Account Executive - msnbc.com
New York | 2006 - 2009 

Consistently surpassed revenue targets by 30%, cultivating partnerships with Fortune 500 clients and agencies across high-value verticals (CPG, Pharma, Tech, Retail, Travel). Developed innovative ad solutions for global holding companies, driving exceptional client acquisition and retention.


ADDITIONAL EXPERIENCE:  

  • MSN, Product Manager, New York, 2004 – 2006: propelled new ad products on a global scale.  

  • Microsoft, Sales Manager, Belgium, 2003 –2004: crushed revenue goals by 30% and won Country of the Year Award.  

  • Digital strategy, planning and buying at These Days (Wunderman) and Initiative.  

  • Internship at DDB Needham, Brussels, Belgium

 

ADTECH | AI TOOLS | MARTECH 

Microsoft, Google, Adobe and Apple suite; avid users of LLMs (ChatGPT, Gemini, Claude, Copilot); Mailchimp, Salesforce, Canva, HubSpot; Jira, Seismic, and other productivity tools. 

VOLUNTEERING

Board Advisor at Elles Collective, a French speaking community for Women Entrepreneurs and Belwest, Belgian-Luxembourg Chamber of commerce for the West Coast. Fractional CMO and Board Member at Hollywood Ballet, a female founded ballet company in Los Angeles

AWARDS & RECOGNITION

2021: Industry Innovation, Microsoft

2014: Gold Club Award Winner, Circle of Excellence

2014: Subsidiary of the Year Award, Emerging Markets 

LANGUAGES


French (native) • English (bilingual) • Dutch (basic) • Italian (basic) • Spanish (basic) • Hebrew (basic)